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Momentum (MMT) initially surged by 885%, with over-subscription of 376 times, betting on the Sui ecosystem.
On November 4, 2025, the Momentum (MMT) token officially launched trading, with its price soaring 885% within a few hours to $0.8859, setting a new record for the best first-day performance of the year for a token issuance.
MMT adopts a unique hybrid token economic model, with a total supply of 1 billion tokens. Of these, 42.7% are allocated to community development, 24.78% to early supporters, and 18% to the founding team. The project does not set a maximum supply cap but commits to using 20% of market fees and 15% of quarterly profits for token buybacks and burns. Additionally, it plans airdrops on the Sui blockchain to expand cross-chain ecosystems.
The project received 376 times oversubscription during the Prime Sale, raising 523,002.92 BNB, far exceeding the target of 1,390.67 BNB, demonstrating strong confidence from institutional and retail investors.
Momentum Tokenomics Design and Value Support
MMT’s token structure reflects the project’s attempt to balance inflation and deflation mechanisms, with its core economic model centered on creating intrinsic value through diversified revenue streams.
According to the allocation plan, community development accounts for the largest share at 42.7%, aiming to promote network effects through ecosystem incentives; early supporters and the founding team together hold 42.78%, with lock-up periods and gradual release mechanisms to mitigate concentrated selling pressure. The most innovative aspect is its “income sharing” model—committing to use 20% of market platform fees and 15% of quarterly profits for token buybacks and permanent burns—effectively linking token value directly to the ecosystem’s commercial performance.
Inflation mechanisms will activate six months after token issuance, while deflationary forces through continuous buybacks operate simultaneously, creating a dynamic balance. This hybrid model addresses common criticisms of early crypto projects’ “value accumulation” issues, akin to traditional corporate share buybacks, but implemented with higher transparency and automation via blockchain technology.
Market Reaction and Airdrop Mechanism Post-Launch
MMT’s debut set multiple records for new token issuance in 2025, with market enthusiasm validated from both demand and supply perspectives. On the demand side, the 376-fold oversubscription during the Prime Sale reflects institutional appetite for quality crypto projects. At a BNB price of $600, the actual funds raised amounted to approximately $314 million, well above the $8.34 million target.
On the supply side, the project’s carefully designed airdrop mechanism effectively managed initial circulating supply—only 0.75% of tokens (7.5 million MMT) were distributed via airdrops to BNB holders participating in specific activities from October 10 to 19. This targeted reward incentivized early community engagement while avoiding large-scale free distribution that could lead to selling pressure.
Additionally, the “HODLer Airdrop” announced within 24 hours after the Token Generation Event (TGE) directly distributed MMT to users’ spot accounts before trading commenced, creating positive sentiment. Historical data shows that such retrospective incentives have become standard practice for successful crypto projects, linking token distribution with user activity and significantly reducing speculative sell-offs.
MMT Economic Model and Key Market Indicators
Momentum’s Cross-Chain Strategy and Industry Trends
MMT’s cross-chain ambitions are reflected in its plan to airdrop tokens to eligible Alpha accounts on the Sui blockchain, demonstrating foresight in multi-chain ecosystem deployment. Technically, establishing the token on Sui leverages its high throughput and low transaction costs, attracting users and developers deterred by Ethereum’s high gas fees.
From a market trend perspective, 2025 marks the “multi-chain era,” where interoperability and scalability are key differentiators for project success. Choosing Sui over more mature chains like Polygon or Arbitrum indicates a focus on cutting-edge technology rather than current user base size, similar to the attention garnered by Aptos airdrops in 2023.
From an ecosystem-building standpoint, cross-chain airdrops serve not only as user acquisition tools but also as channels to expand developer communities—by attracting native Sui developers to build applications based on MMT, the project can achieve genuine technological diversification rather than mere multi-chain token deployment. This strategy offers a unique narrative in a crowded token issuance market, especially as investors grow weary of projects solely compatible with Ethereum.
Investment Value and Risk Considerations for Momentum
Investors considering participation in the MMT ecosystem should evaluate the risk-reward profile of its innovative model. Positively, the hybrid economic model, with revenue-linked buybacks, provides fundamental support lacking in traditional tokens. The cross-chain strategy broadens potential user base and technical adaptability. Historical data shows similar projects (e.g., JTO and TIA in 2024) achieved an average 220% return over six months post-launch, outperforming Bitcoin’s 45% gains in the same period.
However, risks are also significant: the absence of a hard cap combined with inflation starting after six months could dilute holder value unless buyback and burn speeds outpace new issuance; cross-chain execution carries technical risks, especially since Sui is relatively new and unproven in terms of security and stability; and the initial high concentration of tokens among the team and early supporters (42.78%) poses long-term sell pressure despite lock-up periods.
It is recommended that investors adopt a phased allocation strategy, including MMT as a high-risk growth asset, with a suggested portfolio allocation of no more than 3-5%. Close monitoring of quarterly buyback execution and cross-chain ecosystem development is essential for long-term confidence.
Conclusion
MMT’s successful token issuance transcends mere price performance, demonstrating the synergy of its hybrid economic model and strategic airdrops in contemporary crypto project launches. Its income-sharing buyback mechanism provides fundamental support for token value, while its cross-chain vision aligns with the trend of multi-chain interoperability. Despite risks from inflation mechanisms and concentrated initial distribution, the project sets a new benchmark for token issuance in 2025, emphasizing utility and governance over speculation. Participants should remain attentive to project roadmap execution and real-world ecosystem adoption indicators to gauge long-term potential.