This article explores why Bitcoin holds value by examining its price drivers such as utility, scarcity, decentralization, and security. It compares Bitcoin with traditional currencies, explaining concepts like fiat money and collective trust. The content tackles questions on Bitcoin's intrinsic value, its potential as a global payment system, and its reputation as "digital gold." Ideal for readers seeking to understand Bitcoin's mix of technological, economic, and social factors, it highlights how these elements collectively sustain Bitcoin's substantial market value. Keywords: Bitcoin, value, price drivers, utility, scarcity.