Miaoke Blue Ocean's 2025 revenue exceeds 5.6 billion yuan, with non-recurring net profit increasing by 236%

Source: Shanghai Securities News · China Securities Network

Shanghai Securities News China Securities Network reports (Reporter Yang Xiangfei) On March 25, Miao Ke Lan Duo released its 2025 annual performance report. In 2025, the company achieved operating revenue of over 5.63B yuan, up 16.29% year over year. Of this, fourth-quarter operating revenue was 1.68B yuan, up 34.13% from the same period last year, and up 20.57% quarter over quarter from the third quarter; it continued to rise for three consecutive quarters. Overall, its operating growth momentum is strong, and the quality and sustainability of growth have been further improved.

In 2025, non-GAAP net profit attributable to shareholders of the listed company was 158 million yuan, up significantly by 235.94% from the same period last year. The company’s core cheese business has continued to perform well. For the full year, it achieved revenue of 4.62B yuan, up 22.84% year over year. Its revenue contribution ratio also rose from 80.12% last year to 82.37%, becoming the main driver of the company’s overall operating revenue growth.

In 2025, Miao Ke Lan Duo clearly defined its product creativity and innovation directions for both the C-end and B-end. For the C-end, focusing on people across all age groups, with “cheese for leisure” and “cheese functional products” as the core directions, it formed a series of product formats such as sticks, cups, boxes, and crisps. For the B-end, it formed a differentiated layout of two major brands—Miao Ke Lan Duo + Aijichenxi—continuing to deepen and build B-end customers’ recognition of professional cheese.

In the wave of digital intelligence, Miao Ke Lan Duo has continued to advance the construction of “Digital Intelligence Miao Ke.” Based on digital foundations across business segments, it has begun to derive value from data and realize the commoditization of data assets. At the same time, the company has comprehensively explored AI application scenarios, promoted AI applications, and empowered efficient business operations.

Miao Ke Lan Duo’s newly appointed president, Kuai Yulong, believes the company’s strategic direction is very clear, and the implementation path is efficient, steady, and robust. Looking to the future, it needs to “look outward and seek from within.” For the entire organizational system, it is necessary to further improve professional capabilities, build a flexible and steady management model. First, it needs to prepare to become a one-hundred-billion-yuan-level enterprise by strengthening organizational capabilities, improving levels of cognition, and building the system.

Kuai Yulong believes that, from the perspective of China’s entire cheese industry, it needs to move from closed to open—from defining itself with a more macro perspective and a more external viewpoint. If it only focuses on the company itself, it will be difficult to achieve a major breakthrough. Only by breaking the “small and beautiful” garden and building a broad forest can it “go on flourishing.”

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