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Chipotle Is Now Targeting the GLP-1 Market. Can This Move Turn Things Around for the Struggling Restaurant Chain?
Chipotle Mexican Grill (CMG) recently introduced new menu items, including a high-protein menu, specifically targeting diet-conscious consumers and those using GLP-1 appetite-suppressant drugs. This strategic shift comes amid a challenging period for the company, with stock performance down and flat same-store sales growth projections for 2026. While the move aims to counter potential traffic declines linked to the rise of GLP-1 users, it remains to be seen if this will be a definitive solution to Chipotle’s broader struggles and macroeconomic pressures affecting consumer spending.