One of Anvil's key strategic moves this year involves deeper integration with web2 ecosystems while keeping the crypto narrative subtle rather than front-and-center. The idea is smart—let the technology and value proposition speak first, crypto benefits second.

Leaders like Cash have already zeroed in on this approach, and IAG is executing it flawlessly, already lapping competitors on this front. What's particularly interesting is their partnership strategy: they're collaborating with companies boasting market caps that dwarf even major protocols like Cardano. This positioning shows how the next wave of adoption isn't about crypto-first narratives, but about crypto-native solutions embedding themselves into existing value networks.