Recently, an interesting phenomenon has emerged: a major exchange frequently launching new Chinese meme coins, unintentionally fueling a wave of learning Chinese. If you scroll through Douyin or Xiaohongshu, you'll notice more and more foreigners teaming up to learn Chinese, with a very straightforward reason — without understanding Chinese, they simply can't access the communities of these projects.

It's a bit amusing to think about, but this actually reflects the real operational logic of the meme coin ecosystem. Language barriers have become an entry barrier, and those who understand Chinese naturally hold an informational advantage. Foreigners find that relying solely on translations can't keep up with community discussions, so they decide to learn Chinese directly. As a result, learning Chinese has become one of the essential skills for participating in the Web3 ecosystem.

Looking deeper, this also illustrates the liquidity and openness of the crypto community. Project teams don't need to put in much effort to promote; the language itself acts as a natural filtering mechanism — genuinely interested individuals will overcome language barriers to participate. From a certain perspective, this is an interesting case of the collision between Web3 globalization and localization.