The leading player in the prediction market track, Kalshi, has recently been spending heavily on marketing. Last night, they directly spent $450,000 to showcase their ads on the 3D screens in Las Vegas. The move is indeed aggressive, but the brand logo design of this project is a bit hard to overlook—the signature-style logo looks like the strokes are floating unsteadily, and the lines are crooked and uneven. Spending so much money on marketing actually makes the "roughness" of the brand image more apparent. That said, the coordination between marketing and visual design indeed affects the first impression of users.