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These past few days, U Card has become a hot topic, somewhat unexpectedly so. Financial media outlets are reporting on it one after another, and there are countless tutorial posts on Xiaohongshu, detailing everything from the process of opening a Visa bank card to how to use it to subscribe to overseas services like ChatGPT, with thorough and detailed explanations.
What’s interesting is the power of this combined approach. Ordinary users initially just want to solve a payment problem, but they are gradually guided to learn about digital wallets, engage with USDT and other cryptocurrencies, and eventually naturally enter the crypto world. It may seem unintentional, but each step is closely linked.
From a customer acquisition perspective, this dissemination method is truly clever. It’s not about hard-selling cryptocurrencies, but rather starting from everyday needs, allowing users outside the circle to come in on their own. Xiaohongshu, financial media, and payment convenience—these elements stacking together have propelled U Card’s popularity.