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The U.S. electronic dance scene is witnessing a shift—artists aren't just performing anymore. Take DJ and producer John Summit as an example. He's launched his own label, curates festivals, and built a personal brand that extends beyond the decks.
This evolution mirrors a broader trend: creators are becoming full-stack entrepreneurs. They're controlling distribution, owning their audience relationships, and diversifying revenue streams. In an era where digital ownership and direct fan engagement matter more than ever, artists who build ecosystems around their work are setting the new standard.
Whether it's through exclusive drops, community-driven events, or independent platforms, the playbook is changing. The question isn't whether artists should think like entrepreneurs—it's whether they can afford not to.