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Analysis of the Competitive Landscape of the MEME Token Launch Platform: Pump.fun's Dominance Under Challenge
On-chain MEME Token Launch Platform Analysis
The on-chain MEME Token launch platform is a decentralized platform built on blockchain, aimed at simplifying the creation process of MEME tokens. It provides tools for token creation, presale management, and offering liquidity on decentralized exchanges, ensuring transparency and accessibility for users.
The functionality of the platform
The structural advantages of the launch platform are highly compatible with the characteristics of the MEME Token. In particular, their ability to quickly establish and mobilize communities complements the typical high community reliance of MEME projects. Therefore, launch platforms focused on MEME have gained greater appeal compared to other types of Token issuance platforms.
MEME Launch Platform Development Documentary
The emergence and maturity of the MEME launch platform
The emergence of on-chain MEME launch platforms has reshaped the early token distribution model, enabling the rapid, permissionless creation of MEME tokens. Unlike traditional platforms that focus on initial decentralized offerings, these launch platforms prioritize speed, simplicity, and viral distribution over due diligence or investor protection.
Since mid-2024, a certain platform has gained significant attention, although other alternatives occupy only a small market share. The platform's MEME Token issuance surged, reaching an unprecedented peak by the end of 2024, and remained active into early 2025.
The rise of new competitors on the MEME launch platform
By late April 2025, the competitive landscape of the on-chain MEME launch platform began to shift. LetsBonk(, built on Launchlab), Believe(, which strongly focuses on social media integration), and Boop(, which adopts an innovative fee-sharing mechanism), quickly gained attention as new entrants. These platforms collectively encroached upon the dominance of the previously leading platforms.
According to the data, the market share of the leading platform fell to a historical low of 56% on May 12, 2025. Its Token graduation rate dropped to only 0.82%, far below that of emerging competitors. Boopdotfun and LetsBONK.fun have significantly higher graduation rates of 4.41% and 1.45%, respectively.
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MEME Token drives a rebound in May on-chain activities
In the past 30 days, the total market capitalization of MEME Token has increased by 47%, and trading volume has surged by 160%. The growing activity on the MEME launch platform has ignited speculative sentiment and driven increased participation from retail users. As of May 20, 2025, on-chain trading volume has grown by 17.3% compared to the beginning of this month, with the MEME sector being considered a major contributor to this growth.
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Top Projects
Pump.fun
Pump.fun has established itself as the largest MEME launch platform on a certain public chain, fully utilizing the low fees and fast transaction speed of the chain. Since its launch, the platform has facilitated the creation of over 8 million Tokens in just 13 months.
As a leading platform in the field, Pump.fun has pioneered an integrated mechanism that combines token issuance with automatic liquidity migration to decentralized exchanges. Pump.fun reduces the barrier to entry for creating MEME tokens through a no-code interface tailored for non-technical users. With the simplified user interface, users only need to upload the name, symbol, and image to deploy a new token.
mechanism
On Pump.fun, the Token launch process is fully automated. The platform employs a supply and demand-driven joint curve pricing model and excludes a pre-sale phase, effectively reducing early arbitrage risks.
In its early stages, Pump.fun collaborated with a certain DEX. Once the market capitalization of the Token reaches $69,000, the Token will automatically be redirected to the listing on the DEX ( and an initial liquidity of $12,000 will be injected. The corresponding LP Tokens will then be permanently destroyed to ensure fairness and irreversibility. Developers will also receive a reward of 0.5 SOL upon graduation.
This mechanism significantly lowers the threshold for issuing MEME Tokens and facilitates the rapid rise of Pump.fun during the MEME cycle.
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)# Pump.fun's partnership has broken down.
The migration of trading to DEX liquidity pools based on joint curves highlights Pump.fun's early reliance on cooperative DEXs. Although this model initially appeared to be mutually beneficial, this dynamic has changed significantly with the rise of Pumpswap and Launchlab.
On March 21, Pump.fun announced the launch of its native AMM DEX, PumpSwap. After this update, the liquidity of tokens graduating from the Pump.fun platform will no longer be routed to the previous partner DEX, but will be redirected to PumpSwap.
In response, the original cooperative DEX officially launched its Token launch platform LaunchLab on April 16. This marks the beginning of direct competition between Pump.fun and the original cooperative DEX.
LaunchLab
LaunchLab adopts a mechanism similar to Pump.fun, utilizing an automated joint curve model for Token issuance and pricing. As a Token launch platform, its core issuance process does not introduce fundamentally new features.
Its main competitive advantage lies in its modular architecture, which supports seamless third-party integration and highly customizable issuance configurations, providing flexibility for developers seeking customized token issuance solutions.
mechanism
Third-party integration: The core advantage of LaunchLabs lies in its architecture that supports third-party integration. According to its web interface, LaunchLab has integrated with over 10 third-party platforms. A major example is LetsBONK.fun, which is a MEME launch platform created by the $BONK community, built on the infrastructure of LaunchLab.
Highly customizable: In addition, LaunchLab has further improved its launch framework by providing two different modes:
JustSendIt Mode: Designed for standardization and rapid issuance, this mode allows users to launch tokens with minimal configuration, catering to casual or first-time creators.
LaunchLab Mode: Supports customizable parameters, including total supply of the Token, the proportion of Tokens allocated to the joint curve, and Token lock settings. It is worth noting that under the LaunchLab mode, developers are entitled to 10% of the LP trading fees upon Token graduation, providing stronger incentives for high-quality project creation.
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LetsBONK.fun - Third Party Integration Representative
According to the data, LetsBONK.fun facilitates the creation of over 12,000 tokens daily, with a total number of issued tokens exceeding 80,000. At its peak, the platform accounted for 29% of the daily market share. Projects such as $Hosico and $USELESS are among the best-performing tokens that have successfully graduated.
LaunchLab vs. Pump.fun
LaunchLab has not introduced any fundamentally new mechanisms, with only slight advantages in the fee structure. However, on May 12, Pump.fun announced that it would share 50% of its revenue with token creators, effectively offsetting LaunchLab's fee advantages. This strategic move has allowed Pump.fun's market share to rebound to over 80%, marking a significant reversal in the competitive landscape.
LaunchLab has adopted an active strategy to promote third-party platforms in order to jointly weaken the market position of Pump.fun. Although this approach has put some revenue pressure on Pump.fun, LaunchLab is unlikely to challenge Pump.fun's dominance in the short term due to a lack of meaningful product innovation.
Believe
Believe, originally named Clout, is a SocialFi platform developed by Ben Pasternak, focusing on celebrity token issuance. The project was announced on April 27, 2025. It gained significant attention upon release, with endorsements from an official account of a certain public chain, a co-founder of that public chain, and a co-founder of a certain DEX. Since its launch, the Believe platform has facilitated the issuance of over 24,000 tokens, with a daily issuance peak close to 5,000 and a maximum market share of 13.6%.
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mechanism
The launch of the Believe Token adopts a social-driven issuance model, allowing users to deploy tokens on the blockchain by simply posting a tweet with @LaunchACoin and specifying the token name on the social platform X through its "X Trigger" mechanism. The entire process is automatically executed through backend services.
The platform adopts a dynamic joint curve model, with initially high transaction fees aimed at preventing robot sniping. As trading volume increases, the fees gradually decrease and stabilize at 2%. This mechanism promotes fair market participation and mitigates early manipulation.
Once the Token's market value exceeds $100,000, it will automatically be listed on the Meteora trading platform. Developers are incentivized by sharing 1% of the total transaction fees ###2%(.
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)# MakeNow.Meme: The decline of the first X Trigger MEME launch platform
As numerous launch platforms replicating the Pump.fun model emerge, Believe stands out due to its introduction of a more innovative launch mechanism. However, it is worth noting that Believe is not the first platform to adopt a Token launch model based on X. This honor belongs to MakeNow.Meme, which briefly gained popularity in 2024 and pioneered this approach.
MakeNow is a project that allows users to launch tokens through tweets on X. It employs a dynamic joint curve and zero-cost creation, offering a novel and accessible model. However, despite early attention, the project quickly declined within a week. The main reasons for its fleeting success can be summarized in two points:
Lack of anti-sniping mechanism: The platform has not implemented effective anti-bot sniping measures. The delay before the contract address is released allows insiders to purchase low-cost tokens in advance, creating an unfair advantage.
Lack of ecosystem and community support: MakeNow lacks a dedicated user community or broader ecosystem support.
Believe has gained market recognition by addressing the core flaws of its predecessor. It is built on the foundation of early SocialFi platforms and benefits from the ecosystem support of a certain public chain and a certain DEX. In addition, the use of its dynamic joint curve helps to mitigate bot sniping behavior in the early stages of token trading, enhancing fairness and the integrity of issuance.
Boop.Fun
Boop.Fun is a MEME Token launch platform developed by a co-founder of a DEX.
mechanism
Boop.Fun integrates the core mechanisms of Pump.fun and Believe, providing two issuance methods: creating tokens directly through the platform or triggering on-chain deployment by posting a tweet with @beeponboop on X.
The platform's native Token $BOOP is the foundation of its incentive system. Active Token creators receive daily $BOOP airdrops, while holders are rewarded proportionally based on their Token holdings, encouraging long-term participation. Additionally, users who stake $BOOP can participate in daily airdrops and share 60% of the platform's SOL trading fee revenue, establishing a multi-tiered reward structure.
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Reputation Pressure
Recently, the founder of Boop.Fun claimed to have served as the Chief Risk Officer of a certain trading platform. However, the CEO of that trading platform publicly denied the existence of such a position and hinted that the founder was fired due to alleged insider trading. Although this matter has not been resolved, the controversy has had a significant impact on the platform: daily active users have dropped by 56%, and the token issuance dropped sharply from 10,877 to 1,072—a decrease of 90%. As a result, market performance has become unstable, and the community's trust in Boop.Fun has significantly declined.
Which is better?
Despite Pump.fun still