According to Bitso’s 2025 report, stablecoins accounted for 40% of cryptocurrency purchases in Latin America in 2025, surpassing Bitcoin’s 18% share for the first time. The shift marks a significant change on the platform, which serves nearly 10 million retail customers in the region.
The trend is driven by regional economic conditions, including high inflation, currency depreciation, and limited access to traditional banking infrastructure. Dollar-backed stablecoins like USDT and USDC have become practical tools for users to preserve purchasing power, conduct everyday transactions, and facilitate cross-border remittances. Despite the decline in purchase share, Bitcoin remains a cornerstone of crypto portfolios in Latin America, functioning as a long-term store of value.
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