According to Beating monitoring, OpenAI launched Ads Manager beta in the U.S., enabling small and medium-sized businesses to self-serve ads on ChatGPT. The platform removes the previous $50,000 minimum spend requirement and shifts from cost-per-impression (CPM) to cost-per-click (CPC) pricing. OpenAI’s Chief Commercial Officer Asad Awan emphasized that ads will not impact ChatGPT’s core model outputs and maintains strict user privacy standards. The company targets $2.5 billion in ad revenue this year.
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