Mac House sets a target of 1000 BTC in Holdings and announces its Bitcoin Treasury strategy.

Mac House Co., Ltd. announced its Bitcoin treasury strategy and turnaround strategy on July 10, 2025. The company aims to acquire more than 1,000 BTC as part of its growth strategy.

We will develop a cryptocurrency strategy based on five pillars: strategic holding of Bitcoin, entry into mining businesses, staking operations, implementation of payment systems, and expansion of NFT-related businesses. At the same time, we will strengthen our business foundation in partnership with GF Group, the largest apparel logistics company, aiming for sales of 50 billion yen and an operating profit of 5 billion yen. We will promote corporate management through the fusion of real business and asset management.

Bitcoin Strategy Based on 5 Pillars

Mac House will deploy five strategies aimed at acquiring 1,000 BTC. The core Bitcoin treasury strategy plans to gradually hold over 1,000 BTC as part of asset management. It will combine agile acquisitions based on market timing with regular purchases using the dollar-cost averaging method (investing a fixed amount regularly) to manage price fluctuation risks.

As part of the Bitcoin acquisition system, we are also planning to enter the mining business. In addition to constructing mining facilities both domestically and internationally, we are planning to introduce energy-saving technologies. We are also considering building partnerships with mining companies.

In terms of managing the held cryptocurrency assets, staking will be implemented. The plan is to select a platform that offers reward rates and utilize the compound interest effect.

At customer touchpoints, we will promote the introduction of Bitcoin payments in both online and physical stores. We are planning to offer incentives during payment and implement a Bitcoin accumulation program. Additionally, we are scheduled to enter the NFT market, NFT-ize character license products, and introduce a cryptocurrency loyalty program, expanding our business related to digital assets.

Partnership with GF Group and Apparel Business Development

Mac House announced a partnership with GF Group, the largest apparel logistics company. They aim for sales of 50 billion yen and an operating profit of 5 billion yen.

This is a plan to utilize the logistics network of the GF group. Through this partnership, we will advance the stability of revenue and the establishment of an investment foundation for digital assets.

The company plans to invest in emerging markets and the technology sector. They aim to expand market share and reduce costs through the acquisition of growth companies and businesses/brands.

Mac House will expand its business activities into the investment and financial sectors based on the business foundation cultivated in the apparel industry. The policy is to promote corporate management that combines business operations with asset management.

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