Franklin Templeton XRP ETF launched! XRP big pump 8% in a single day, Bitwise attracting 118 million.

Franklin Templeton launched an exchange-traded fund tracking the XRP Token on the Arca market of the New York Stock Exchange, with the stock symbol XRPZ. XRP has pumped 8.25% in the past 24 hours, and Bitwise CEO Hunter Horsley revealed that approximately $118 million flowed in last week, indicating strong institutional demand for regulated XRP investment vehicles.

Franklin Templeton XRP ETF officially lands on Wall Street

(Source: Franklin Templeton website)

On November 24, the Franklin Templeton XRP ETF was listed on the New York Stock Exchange Arca market, with the ticker symbol XRPZ, providing investors with the opportunity to invest in XRP. This listing coincided with the launch of the Grayscale XRP Trust ETF (GXRP), following similar ETFs launched by Bitwise Asset Management and Canary Capital. This intense wave of listings shows that Wall Street's interest in XRP is rapidly heating up.

XRP is the native asset of the open-source blockchain XRP Ledger developed by Ripple. According to data from Cointelegraph Markets, the cryptocurrency has pumped by 8.25% in the past 24 hours, with the market responding positively to the launch of the Franklin Templeton XRP ETF. This immediate price response shows that the launch of the ETF has indeed brought a substantial increase in demand for XRP.

David Mann, Head of ETF Products and Capital Markets at Franklin Templeton, stated: “XRPZ provides investors with a convenient and regulated way to access a digital asset that plays a fundamental role in global settlement infrastructure through the transparency and regulation of ETFs.” This statement highlights the core value proposition of XRP: it is not just a speculative Token, but a key component of the global cross-border payment infrastructure.

Franklin Templeton is one of the oldest and most respected asset management companies on Wall Street, founded in 1947, managing assets exceeding $1.5 trillion. The company's decision to launch an XRP ETF represents a formal endorsement of XRP by traditional financial institutions. Unlike crypto-native asset management firms, Franklin Templeton has a large client base of traditional investors, who may have never engaged with cryptocurrencies in the past but can now easily allocate XRP through familiar brokerage accounts.

The fund flow data for Franklin Templeton's XRP ETF on its first full trading day has not yet been released, but data from the New York Stock Exchange Arca shows that as of the time of writing, the ETF's trading volume is 768,692 shares. This trading volume is quite substantial for an ETF that just launched, indicating a genuine trading demand for this product in the market, rather than just symbolic attention.

Bitwise Raises $118 Million Benchmark

Bitwise CEO Hunter Horsley stated on Monday that the fund inflow for the company's XRP ETF last week was approximately $118 million. This figure sets an exciting benchmark for the Franklin Templeton XRP ETF and other subsequently launched products. A $118 million inflow in a single week is an extremely outstanding achievement for a brand new cryptocurrency ETF, demonstrating that institutional and retail investors' interest in XRP far exceeds expectations.

Bitwise's successful experience provides important market validation. As one of the first companies to launch an XRP ETF, Bitwise has taken on more market education costs and uncertainty risks. However, the influx of $118 million proves that these efforts were worthwhile, and there is strong and sustained demand in the market for regulated XRP investment vehicles. This demand is not a one-time pump, but rather reflects a genuine shift in the allocation strategies of institutional investors.

More importantly, the $118 million is just the inflow from Bitwise, a single company, within a week. With products from several companies such as Franklin Templeton's XRP ETF, Grayscale's XRP Trust ETF, and Canary Capital trading simultaneously in the market, the total inflow could reach hundreds of millions of dollars or even higher in the coming weeks. Such a scale of institutional buying will have a profound impact on the supply and demand structure of XRP.

Comparison of Four Major XRP ETF Issuers

Franklin Templeton (XRPZ): $1.5 trillion in assets under management, backed by traditional financial giants.

Grayscale (GXRP): A pioneer in cryptocurrency asset management, successful experience with GBTC.

Bitwise: $118 million raised in the first week, a crypto-native institution.

Canary Capital: An emerging asset management company focusing on digital assets.

This diverse lineup of issuers provides investors with a wealth of options while also creating healthy competition. Companies will compete on costs, liquidity, and service quality to attract capital inflows, ultimately benefiting the investors.

Regulatory clarity after SEC settlement drives institutional adoption

The launch of the XRP ETF is nearly five years since the U.S. Securities and Exchange Commission (SEC) filed a lawsuit against Ripple and its executives. The U.S. regulatory agency ultimately dismissed the case this March under new leadership and a new administration, and officially closed it in August with a settlement of $125 million. The issuance of the Franklin Templeton XRP ETF requires approval from the U.S. Securities and Exchange Commission to begin trading on the NYSE Arca.

This launch marks a significant turning point in the fate of XRP. Just five years ago, the token faced mass delisting from major exchanges after the SEC filed a lawsuit against Ripple at the end of 2020. The agency accused Ripple of selling XRP as an unregistered security since 2013. The lawsuit ultimately settled in August 2025, with Ripple agreeing to pay $125 million in settlement fees without admitting any wrongdoing.

Since then, interest in XRP has rebounded, especially as regulators begin to establish clearer rules for digital assets. The Franklin Templeton XRP ETF is part of a broader trend of institutional players entering the crypto space through regulated investment vehicles. The mere fact that the SEC approved these ETFs is an important acknowledgment of XRP's regulatory status, which alleviates one of the biggest concerns for institutional investors.

Roger Bayston, the head of digital assets at Franklin Templeton, stated: “Blockchain innovation is driving rapidly growing enterprises, and digital asset tokens like XRP serve as powerful incentive mechanisms to help decentralized networks become self-sufficient and align the interests of stakeholders. We view XRP as a foundational cornerstone in a diversified digital investment portfolio. XRPZ offers regulated custody, daily transparency, and liquidity, without the operational complexities of directly holding tokens.”

Franklin Templeton's Expansion Strategy for Cryptocurrency Product Line

Before Franklin Templeton launched the XRP ETF, the company had created cryptocurrency index funds and funds linked to Bitcoin and Ethereum. Currently, Franklin Templeton manages ETFs linked to Bitcoin (EZBC), Ethereum (EZET), XRP (XRPZ), and a diversified digital asset fund (EZPZ), providing traditional investors with broader exposure to crypto assets without the need for self-custody.

This product line expansion strategy demonstrates Franklin Templeton's long-term commitment to cryptocurrency assets. From Bitcoin to Ethereum to XRP, the company is building a comprehensive digital asset allocation toolbox for investors. The Diversified Digital Asset Fund (EZPZ) offers a basket of cryptocurrency asset allocation solutions, providing convenient options for investors looking to diversify their risks.

The ETF structure allows institutional and retail investors to gain exposure to XRP through brokerage accounts, enjoying daily pricing and SEC oversight. This structural advantage is unmatched by holding XRP directly. Direct ownership requires dealing with complex issues such as wallet management, private key security, and exchange risks, while the ETF completely separates these technical complexities, allowing investors to trade XRP as easily as buying and selling stocks.

David Mann stated that XRP plays a “fundamental role” in global settlement infrastructure, elevating XRP from a speculative Token to a core component of financial infrastructure. Ripple's cross-border payment network RippleNet has established partnerships with hundreds of financial institutions globally, with XRP serving as a bridge currency playing a key role in this network. As more banks and payment companies adopt RippleNet, the actual usage demand for XRP will continue to grow.

The timing of Franklin Templeton's XRP ETF launch is also noteworthy. It is being introduced against the backdrop of the SEC settlement and clearer regulations, which not only avoids legal risks but also allows for regulatory benefits. The new government's friendly attitude towards crypto assets provides a favorable policy environment for the development of the XRP ETF, and this combination of timing and circumstances makes the prospects for Franklin Templeton's XRP ETF extremely optimistic.