Web3 Community Rise Strategy: Starting with 100 Core Ambassadors

Web3 projects need to cultivate 100 real community ambassadors in the early stages. These ambassadors are an important part of the marketing team and can be attracted through participation in incubator projects or regular recruitment.

The key to ambassador management is:

• Recruit new members every quarter to maintain vitality
• Set detailed tasks and track completion
• Grade based on contribution and provide token rewards
• Establish long-term incentive mechanisms to enhance loyalty

Strategies to attract early users:

1. For C-end users: Design precise task incentives, focusing on users' actual behavior on the product.

2. For B-end customers: Establish long-term partnerships through proof of concept ( POC ), and cautiously manage market expectations related to tokens.

3. For Developers: Organize short-term (3-4 weeks ) incentive testnet activities, and continuously iterate based on feedback.

Preparation work before the issuance of project tokens:

1. Establish and maintain an active social media community
2. Develop content marketing strategies and make good use of social media platform algorithms
3. Communicate in advance with token tracking platforms like CoinMarketCap.
4. Continuously produce high-quality original long-form content
5. Establish long-term relationships with industry media to prepare for major news reporting.
6. Participate in industry events, clarify goals and做好前后宣传
7. Collaborate with authoritative research institutions to enhance the project's credibility.

Challenges of Managing Ambassador Programs:

• There should be reasonable expectations for the retention rate ( 20%-40% )
• A dedicated person is needed to manage daily operations, which involves a large workload.
• A dedicated management platform may need to be developed.

Characteristics of Ambassador Regional Distribution:

• From over 40 countries, mainly concentrated in Nigeria, Vietnam, South Korea, and other places.
• Due to the historical influence of the project, there are also many ambassadors in places like Russia, Ukraine, and Turkey.

Token incentives can better align the interests of ambassadors with project development, making them more effective than simple cash rewards. The key is to persuade ambassadors with the ongoing progress of the project, enhancing their confidence.