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#Disney has just dropped a $1 billion bet on #OpenAI, signing on as a major content collaborator. The deal lets Disney tap OpenAI’s tools—Sora, a short‑form generative video system, and ChatGPT—to roll out fresh features for Disney+ and other platforms.
What’s in the deal?
Content licensing: Disney will let OpenAI use its flagship characters—Mickey, Marvel, Star Wars—in Sora‑generated clips.
AI rollout: Employees will get ChatGPT, and Disney+ will integrate OpenAI’s APIs for upcoming products.
Responsible use: Both sides stress safe, rights‑respecting AI development.
The partnership underscores Disney’s push into AI while keeping a sharp focus on protecting its IP and users.