Tesla, Inc. and SpaceX shares slipped 1% overnight late Thursday as CEO Elon Musk warned that AI demand is far outpacing production, following Apple's announcement of price increases on MacBook and iPad models to offset surging memory and storage costs. Musk responded to Apple CEO Tim Cook's statement to The Wall Street Journal that the component-cost surge was unlike anything he had seen in over 40 years, writing on X that the production shortfall relative to demand is insane and that much higher production is needed. The price adjustments come as the rapid expansion of AI data centers drives extraordinary demand for memory and storage components, creating supply chain pressures across the consumer electronics industry and affecting companies dependent on large-scale AI infrastructure.
Tesla shares are down over 6% this week, while SpaceX is down 17%.
Musk was responding to Cook's warning to The Wall Street Journal that the component-cost surge was unlike anything he had seen in any area in over 40 years. Musk said on X: "Biggest price jump in anything I've ever seen, too." In a separate post, he added: "The production shortfall relative to demand is insane. MUCH higher production is needed."
Apple raised prices on Thursday across several MacBook and iPad models, marking its first formal move to pass higher memory and storage costs on to consumers. The MacBook Neo entry model rose from $599 to $699, the MacBook Air 512GB from $1,099 to $1,299, and the MacBook Pro 1TB from $1,699 to $1,999. Apple also raised the iPad Air 128GB from $599 to $749 and the iPad Pro WiFi 256GB from $999 to $1,199.
Apple said in a statement: "The consumer electronics industry is facing an unprecedented challenge," blaming "the rapid expansion of AI data centers" for an "extraordinary surge in demand for memory and storage." The company added: "We have never seen a component price increase this much, this quickly."
Cook said Apple could no longer fully shield consumers from the cost spike. "This is a hundred-year flood," Cook told The Wall Street Journal. "I've never seen anything like it in any area in over 40 years."
The warning underscored how the AI boom has become a physical infrastructure race. Data centers require chips, memory, storage, cooling systems, power equipment, fiber-optic cables, and backup generators, which are many of the same components used across consumer electronics, vehicles, and industrial systems.
Capital spending by Alphabet, Amazon, Meta, Microsoft, and Oracle is expected to hit $741 billion this year, up 75% from last year. The AI infrastructure boom could cost nearly $8 trillion by 2032.
Musk's comments come as Tesla, SpaceX, and xAI are exposed to the same supply chain now pressuring Apple. Tesla depends on large-scale AI infrastructure for Full Self-Driving, robotaxis, Optimus, Dojo, and future AI chips. Higher costs for memory, storage, and electronics could pressure both vehicle and robotics businesses.
xAI is racing to expand Grok through massive compute clusters, including its Colossus supercomputer project, which requires GPUs, memory, cooling, power infrastructure, and storage at enormous scale. SpaceX relies on advanced electronics across Starlink satellites, rockets, and ground systems.
On Stocktwits, retail sentiment for both of Musk's listed companies was bearish, with Tesla seeing normal message volume and SpaceX seeing high message volume. Tesla's stock has lagged its Magnificent Seven peers this year, making it the group's third-worst performer, down about 17%.
What did Elon Musk say about AI production on Thursday?
Musk said on X that the production shortfall relative to demand is insane and that much higher production is needed, responding to Apple CEO Tim Cook's warning about component cost surges.
Why did Apple raise MacBook and iPad prices on Thursday?
Apple raised prices to offset surging memory and storage costs driven by the rapid expansion of AI data centers, with the MacBook Neo rising from $599 to $699, the MacBook Air 512GB from $1,099 to $1,299, and the MacBook Pro 1TB from $1,699 to $1,999.
How much is capital spending on AI infrastructure expected to reach this year?
Capital spending by Alphabet, Amazon, Meta, Microsoft, and Oracle is expected to hit $741 billion this year, up 75% from last year, with the AI infrastructure boom projected to cost nearly $8 trillion by 2032.
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