Paris Hilton Debuts Slivingland in Roblox, Her Latest Metaverse Offering
Paris Hilton aims to change how brands approach the metaverse by viewing it as a long-term media strategy. She unveiled her latest Roblox world, Slivingland, which acts as a home for her media empire and offers real estate to brands. Slivingland allows users to explore Hilton's brand and provides a stepping stone for brands to interface with Gen Z consumers.
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Paris Hilton Debuts Slivingland in Roblox, Her Latest Metaverse Offering
Paris Hilton aims to change how brands approach the metaverse by viewing it as a long-term media strategy. She unveiled her latest Roblox world, Slivingland, which acts as a home for her media empire and offers real estate to brands. Slivingland allows users to explore Hilton's brand and provides a stepping stone for brands to interface with Gen Z consumers.