Ralph Lauren Launches Physical Shoe Inspired by Fortnite, Exploring Metaverse as Commerce Channel
Ralph Lauren is launching the Polo PWing Boot, a physical shoe modeled after a digital garment sold inside Fortnite. This demonstrates how brands are experimenting with the metaverse as a product testing and commerce channel. Ralph Lauren plans to create direct virtual commerce opportunities in the future.
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Ralph Lauren Launches Physical Shoe Inspired by Fortnite, Exploring Metaverse as Commerce Channel
Ralph Lauren is launching the Polo PWing Boot, a physical shoe modeled after a digital garment sold inside Fortnite. This demonstrates how brands are experimenting with the metaverse as a product testing and commerce channel. Ralph Lauren plans to create direct virtual commerce opportunities in the future.