PUMA, Roc Nation, and Legitimate Release NFC-Embedded Sneaker Collection to Celebrate Hip-hop's 50th Anniversary
Legitimate, PUMA, and Roc Nation have collaborated to release a sneaker collection called Evolution of the Mixtape. The collection celebrates the 50th anniversary of hip-hop and offers buyers exclusive music content curated by Roc Nation. The sneakers are embedded with an NFC chip that allows owners to access a digital portal with weekly mixtapes and behind-the-scenes artist content.
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PUMA, Roc Nation, and Legitimate Release NFC-Embedded Sneaker Collection to Celebrate Hip-hop's 50th Anniversary
Legitimate, PUMA, and Roc Nation have collaborated to release a sneaker collection called Evolution of the Mixtape. The collection celebrates the 50th anniversary of hip-hop and offers buyers exclusive music content curated by Roc Nation. The sneakers are embedded with an NFC chip that allows owners to access a digital portal with weekly mixtapes and behind-the-scenes artist content.