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Michael Saylor's 21 Rules for Bitcoin is a statement he delivered at the BTC Prague 2024 keynote speech and was later officially published on X. These rules summarize the philosophy, mindset, and long-term strategy of Bitcoin – the clearest expression of the maximalist viewpoint. Here is the full list (Direct quote from Saylor's post on X, published in February 2025):
Those who understand buy Bitcoin.
Those who don't understand criticize Bitcoin.
Everyone is against Bitcoin before they are for it.
You will never stop learning about Bitcoin.
Bitcoin is supported by chaos.
(Bitcoin thrives on chaos.)
Bitcoin is the only game in the casino where everyone can win.
Bitcoin is the only thing in the universe you can truly own.
Everyone gets Bitcoin at the price they deserve.
Buy Bitcoin only with money you can't afford to lose.
(Note: This rule humorously emphasizes "risk tolerance"; while Bitcoin is the safest asset in the long term according to Saylor's overall philosophy, he acknowledges its short-term volatility.)
Escape tickets from the matrix are priced in Bitcoin.
The vision of Bitcoin is limited to those who need to know it. (The vision of Bitcoin is limited to what you need to know.)
All your models will be destroyed.
The cure for the economic disease is the orange pill. (The cure for the economic disease is the orange pill – the orange pill = Bitcoin awareness.)
Be with Bitcoin, not against the FUD. (Be with Bitcoin, not against the FUD.)
Bitcoin is for everyone. (Bitcoin is for everyone.)
Learn to think in Bitcoin. (Learn to think in Bitcoin.)
You don't change Bitcoin, it changes you. (You don't change Bitcoin, it changes you.)
Laser eyes protect you from endless lies. (Laser eyes protect you from endless lies – laser eyes = the maximalist symbol for Bitcoin.)
Respect Bitcoin, or it will make you a clown. (Respect Bitcoin, or it will make you a clown.)
Don't sell your Bitcoin.
(Don't sell your Bitcoin.)
Spread Bitcoin with love.
These rules summarize Saylor's vision of Bitcoin as "ideal money" and a transformative force. Rule 20 in particular ("Don't sell your Bitcoin") is the clearest expression of his HODL philosophy – the cornerstone of Saylor's billion-dollar Bitcoin strategy.
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