The film and television sector warmed up in the afternoon, with Guangxian Media, which is positioning for the Spring Festival season, soaring over 15%.

On February 13, the A-shares film and television sector continued its recent volatile trend, showing a “roller coaster” pattern. After a sharp rise in the morning, the market quickly pulled back, then gradually warmed in the afternoon, recovering some of the losses, with the overall pattern showing consolidation and fluctuation. Within the sector, individual stocks showed differentiation, with leading stocks performing very differently: Guangxian Media (300251.SZ) surged more than 10%, while some stocks that had previously experienced large gains pulled back.

In the morning of February 13, the overall sector rose then fell back; Bona Film Group (001330.SZ) recovered but hit the daily limit down, and Jucheng Shares fell more than 10%, with Hengdian Film & TV, Huanrui Century, and Baina Qiancheng among the top decliners.

Yesterday, Bona Film Group directly hit the daily limit down, closing at 12.06 yuan, a 10.00% decline. Previously, on February 10, Bona Film Group issued an announcement about abnormal stock trading fluctuations, noting that the closing prices on February 6, 9, and 10 deviated by more than 20% cumulatively, constituting abnormal fluctuations.

On February 10, Bona Film Group disclosed via an investor interaction platform that the company is deeply involved in the production of the new film “Flying Past Life 3” directed by Han Han, which is officially scheduled for release during the 2026 Spring Festival holiday nationwide. As of the reply date, the company still holds the main investment in Shanghai Tingdong Film & TV Co., Ltd., and warned that there is uncertainty regarding the film’s box office performance.

According to Lighthouse Professional Edition real-time data, as of 10:39 AM on February 13, the pre-sale total box office for “Flying Past Life 3” exceeded 70 million yuan.

In the afternoon of February 13, Bona Film Group’s stock price recovered, closing up 5.89% at 12.77 yuan per share, with a total market value of 17.553 billion yuan.

Industry analysts believe that the three consecutive limit-ups are signals of a recovery in the film and television sector. The short-term limit-down was a normal correction due to profit-taking from previous gains, but the company’s expected losses cast significant uncertainty on its future performance.

According to Bona Cinema’s earnings forecast, the company’s net profit excluding non-recurring gains and losses is expected to lose between 1.282 billion and 1.4999 billion yuan in 2025, mainly due to a decline in box office revenue compared to the previous year.

At the end of last year, following the release of “Avatar 3,” Bona Film Group’s stock price experienced significant volatility.

Before “Avatar 3” was released, Bona Film Group saw a rapid rise, with five consecutive days of limit-ups. On December 15 last year, Bona Film Group announced that it had noted high discussion activity about “Avatar 3” on investor communication platforms. It is important to note that “Avatar 3” had not yet been released globally, and its box office revenue was difficult to estimate. Additionally, the company’s controlling subsidiary had a relatively low share of the investment income rights for “Avatar 3” through a partnership with TSG Entertainment Finance LLC, which had little impact on the company’s short-term performance. Investors are advised to make rational decisions and be aware of investment risks.

However, “Avatar 3” failed to sustain the success of its predecessor, and its box office performance in mainland China was lukewarm. According to Lighthouse Professional Edition data, the first-day box office (including previews and midnight shows) for “Avatar 3” in mainland China was 121 million yuan, but excluding preview revenue, the actual first-day box office was less than 100 million yuan.

On February 13, the film and television theater chain sector continued to recover in the afternoon, with Guangxian Media becoming the biggest highlight, rising over 15%. Hengdian Film & TV, Bona Film Group, Happy Blue Ocean, and Shanghai Film also gained. By the close, Guangxian Media rose 15.39%, closing at 27.22 yuan per share, with a total market value of 79.852 billion yuan.

On February 12, Guangxian Media responded on its investor relations platform that the films “Flying Past Life 3,” “Zhenzhe Wu Sheng,” and “Panda Project: Tribal Adventure” are scheduled to be released on the first day of the Lunar New Year in 2026; the company’s investment and distribution film “Return: Wolf Pack” is scheduled for a warm re-release on the third day of the Lunar New Year in 2026. The specific investment amount and proportion are confidential.