Yingshi Innovation's 2025 revenue approaches 10 billion yuan, with the new "Pocket" product ready to launch

On the evening of February 13th, Ying Shi Innovation disclosed its 2025 performance forecast, showing total revenue of 9.858 billion yuan, a year-on-year increase of 76.85%; however, the net profit attributable to the parent was 964 million yuan, down 3.08% year-on-year.

Specifically, despite the impressive revenue performance approaching the 10 billion yuan mark, pressure on profitability cannot be ignored.

In this regard, Ying Shi Innovation stated in its announcement that it is focusing on building a growth curve for its business, with new products such as handheld gimbal cameras as key focal points, and has made forward-looking strategic investments. However, factors such as raw material price fluctuations and intensified market competition pose significant challenges to the company’s profitability. The company will actively respond to these challenges and continuously enhance its overall competitiveness.

Looking ahead to 2026, how to find new growth drivers amid raw material price volatility and increasing market competition has become a core challenge for Ying Shi Innovation.

Currently, Ying Shi Innovation’s strategic focus is shifting from a single panoramic motion imaging approach to a more mainstream market, with pocket cameras like the Pocket series becoming a key area of effort.

Recently, Liu Jingkang, founder of Ying Shi Innovation, revealed at the annual meeting that the handheld gimbal camera Luna will be released in the first half of this year.

However, Liu Jingkang emphasized that Luna is not “another Pocket.”

In terms of design, Luna may become the first handheld gimbal camera on the market with long-focus capabilities.

This move is seen as a direct challenge to industry giants’ dominance.

Previously, the handheld gimbal camera market has been dominated for a long time by DJI’s Pocket series. Ying Shi Innovation’s choice to enter the market with a “long-focus” lens technology has, to some extent, created a differentiated product advantage.

Against this backdrop, whether Ying Shi Innovation can successfully further tap into the mass consumer market with new products like Luna is currently under close attention.

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