Masco Corporation is highlighted as a strategic player in home improvement, operating a “platform” of power brands like Delta, Hansgrohe, Behr, and Kichler, rather than focusing on single products. The article describes how Masco integrates design, performance, and distribution, emphasizing sustainability and efficiency. It also analyzes Masco’s competitive positioning against rivals like Fortune Brands Innovations, A.O. Smith, and Sherwin-Williams, attributing its success to platform thinking, strong brand portfolio, channel mastery, pragmatic innovation, and resilience across housing cycles.
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Masco Corporation’s Quiet Platform Power Play in Home Improvement
Masco Corporation is highlighted as a strategic player in home improvement, operating a “platform” of power brands like Delta, Hansgrohe, Behr, and Kichler, rather than focusing on single products. The article describes how Masco integrates design, performance, and distribution, emphasizing sustainability and efficiency. It also analyzes Masco’s competitive positioning against rivals like Fortune Brands Innovations, A.O. Smith, and Sherwin-Williams, attributing its success to platform thinking, strong brand portfolio, channel mastery, pragmatic innovation, and resilience across housing cycles.