The film and television theater sector is rallying across the board, Hengdian Film and Television hits 7 out of 9 trading days, reaching new highs again

The film and television theater sector is showing a strong upward trend across the board, with Hengdian Film and Television hitting the 7th board in 9 days and reaching new highs. Huanrui Century, Jiecheng Shares, Shanghai Film, and Bona Film Group hit the 2nd board consecutively. Cultural Investment Holdings hit the daily limit, while Enlight Media, Baina Qiancheng, Huace Film & TV, Blue Ocean Culture, and China Film also rose. On the news front, on February 9, the 2026 Spring Festival film pre-sale officially began. As of 8:15 PM on that day, the total pre-sale box office for new films had exceeded 70 million yuan. CICC’s research report states that this year’s Spring Festival total box office is expected to be between 6.5 billion and 8.5 billion yuan, with the performance of leading films playing a significant role in the final box office outcome.

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