X Optimize Revenue Sharing Through Bot Account Cleanup

NFTRegretDiary · 2026-02-09T01:08:41+00:00

Platform X's systematic cleaning strategy significantly impacts revenue distribution among creators by targeting inauthentic accounts. This initiative enhances transparency and protects authentic creators by ensuring fairer revenue allocation, encouraging quality content participation.

NFTRegretDiary

2026-02-09 01:08:41

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Platform X has implemented a systematic cleanup strategy that has significantly impacted revenue sharing among creators. This initiative began with the observation that inauthentic accounts substantially disrupt a healthy creator ecosystem, prompting the platform to take measured actions to ensure a fairer distribution of revenue.

Fake Account Removal Campaign Enhances Transparency

Nikita Bier, Product Lead at X and advisor at Solana, explained that the account cleanup operations target profiles exhibiting inauthentic characteristics. According to data from NS3.AI, the categories of accounts removed include those using avatars generated through AI technology, directing traffic via redirect links, and displaying engagement patterns inconsistent with genuine user behavior. This approach reflects the platform’s commitment to maintaining the integrity of the revenue sharing ecosystem.

Protecting Authentic Creators Through Strict Policies

The results of this cleanup strategy have created a more conducive environment for legitimate creators. By eliminating competition from automated accounts, authentic creators now receive a more proportional revenue allocation based on their contributions and engagement. This more transparent revenue sharing is expected to encourage more high-quality content creators to actively participate on the platform, building a healthier and more sustainable ecosystem for all involved.

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