The Real Wealth Secret: How Codie Sanchez Prioritizes Health Investment Over Business Deals

Self-made millionaire Codie Sanchez has built an empire by acquiring and scaling small businesses, yet her most valuable investment decision had nothing to do with her commercial ventures. During an interview on the “On Purpose With Jay Shetty” podcast, the entrepreneur revealed that her best $1,000 financial move was investing in her personal health and energy—a choice that challenges conventional wisdom about wealth building.

Why Health Becomes the Foundation for Entrepreneurial Success

When Shetty asked Sanchez to identify her smartest $1,000 decision, her answer shifted the conversation away from stocks and business stakes toward something more fundamental: physical wellness. “Health and wealth are deeply connected,” Sanchez explained during the podcast. “The best money I’ve spent has gone toward two specific investments: a sauna and a cold plunge.”

On the surface, this might seem disconnected from entrepreneurial success. But Sanchez sees a direct line from daily energy levels to financial performance. “If I can generate more energy at the start of my day, that momentum carries through everything I do, ultimately impacting my earning potential,” she noted. She purchased both her sauna and cold plunge system on Amazon, each costing approximately $1,000—modest expenditures that became multipliers for her productivity.

This philosophy reflects a broader truth many high-performing entrepreneurs understand: your physical capacity directly influences your mental clarity, decision-making quality, and ability to execute business strategies. What might appear as a wellness expense is actually a performance investment.

Reframing the Investment Calculation

For Sanchez, the equation is straightforward: a small upfront investment in energy and recovery creates compounding returns throughout the workday. She recognizes that while this perspective might sound like trendy Silicon Valley thinking, the underlying principle is sound. Small daily gains in energy and focus accumulate into significant advantages over time—both in business outcomes and financial results.

This approach aligns with how successful entrepreneurs often think about resource allocation. Rather than viewing health spending as consumption, they see it as infrastructure for their income-generating machine.

Accessible Wellness: Building Your Own Health Foundation

Not everyone has $1,000 to invest in premium wellness equipment. However, Sanchez’s core principle—that health investments create financial returns—can be applied at any budget level. Consider these free or low-cost alternatives that deliver meaningful health benefits:

• Daily meditation or breathwork practices
• Regular walking, running, or bodyweight exercise routines
• Incorporating fermented foods for digestive health
• Journaling for mental clarity and goal tracking
• Following YouTube workout channels
• Consuming fresh green juice or vegetable smoothies
• Prioritizing eight hours of quality sleep nightly
• Oil pulling for oral health
• Buying frozen vegetables in bulk (nutrient-dense, cost-effective)
• Trying free trial periods at gyms and fitness studios
• Dry brushing before showers to support circulation
• Purchasing nuts, seeds, and dried fruits in bulk
• Increasing daily water intake as a foundational health practice
• Implementing “meatless Monday” or other dietary patterns

None of these approaches will create millionaire status overnight, but collectively they establish the health foundation that successful wealth-builders like Codie Sanchez consider essential. The underlying insight remains consistent: energy management is wealth management.

The Broader Lesson in Strategic Investment

Codie Sanchez’s willingness to spend $1,000 on personal wellness rather than chasing another business opportunity demonstrates a mature understanding of entrepreneurial success. While ambitious entrepreneurs typically focus on external growth—acquiring assets, scaling operations, generating revenue—the most sustainable approach recognizes that your body and mind are your primary assets.

This reframe explains why high-performing individuals across industries prioritize health spending. It’s not indulgence; it’s infrastructure. The question each entrepreneur must answer is: what’s your equivalent of the sauna and cold plunge? What specific health investment would generate enough additional daily energy and focus to justify the cost?

For Sanchez, that answer was clear. Her $1,000 health investment became one of her best financial decisions because it directly improved her ability to execute her business strategies and maintain the mental clarity required for sound financial decisions. In the entrepreneur’s calculus, that makes it not an expense—but a wealth-generating tool.