Baidu plans to repurchase up to $5 billion worth of shares

K-LinePoet · 2026-02-05T21:46:06+00:00

Baidu launched a new $5 billion stock repurchase program on February 5, aiming to enhance long-term shareholder value through cash reserves. This is its second large-scale buyback after the 2023 repurchase, aligning with the buyback trend in the Hong Kong stock market.

K-LinePoet

2026-02-05 21:46:06

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Baidu announced on February 5th the launch of a new round of large-scale stock repurchase plans, intending to use no more than $5 billion to buy back the company’s common shares, valid until December 31, 2028. The company stated that this move aims to leverage abundant cash reserves and financial management capabilities to create and enhance long-term value for shareholders through proactive return initiatives. The new plan will adhere to rigorous and transparent execution principles and focus on strategies that go beyond short-term stock price fluctuations.

This is not Baidu’s first large-scale buyback. In February 2023, Baidu also launched a $5 billion repurchase plan. According to Baidu’s Q2 2025 earnings report, as of the end of June 2025, the total amount repurchased under the 2023 share repurchase plan reached $2.3 billion.

Baidu’s buyback also coincides with a continued wave of repurchases in the Hong Kong stock market. Data shows that since 2026, the Hong Kong market has seen nearly HKD 17 billion in buybacks, with internet companies continuing to play a “backbone” role: Tencent Holdings has conducted 10 buybacks this year, totaling HKD 6.358 billion, ranking among the top; Xiaomi Group has conducted even more frequent buybacks, with 18 buybacks this year, totaling nearly HKD 3 billion.

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