#hot 21Shares launches House of Doge–backed Dogecoin ETF

21Shares has listed a new Dogecoin exchange-traded fund under the ticker TDOG on Nasdaq, expanding its lineup of crypto investment products. The firm says it is the only ETF issuer endorsed by House of Doge, the corporate arm of the Dogecoin Foundation. The fund offers physically backed exposure to DOGE through a regulated ETF structure designed for traditional investors.
Dogecoin currently ranks as the tenth-largest crypto asset by market capitalization at around $20 billion. Despite its massive online community and mainstream recognition — boosted over the years by public support from Elon Musk — investor demand for Dogecoin ETFs has remained relatively muted on Wall Street.
Since the first U.S. spot Dogecoin ETF debuted in September 2025, cumulative trading volume across DOGE ETFs has reached roughly $200 million, while total assets under management remain below $40 million. In comparison, spot XRP ETFs launched in the same period have generated more than $2 billion in trading volume, highlighting the gap in institutional appetite.
Still, supporters argue Dogecoin’s market strength comes from its grassroots community rather than traditional finance flows. House of Doge says TDOG represents another step toward integrating Dogecoin into established financial infrastructure while broader ecosystem efforts continue.
The organization is also working on expanding real-world utility. House of Doge is collaborating with Nasdaq-listed Brag House Holdings on a mobile app expected in the first half of 2026. The app will combine a self-custodial wallet with merchant tools aimed at growing Dogecoin’s use in payments and commerce, supporting its long-term vision of becoming a widely used decentralized global currency.