There's a real problem in crypto right now—most projects are overly complex and built for power users, not everyday people. Bartosz Lipinski is tackling this head-on by rethinking how we design crypto products from the ground up. The philosophy is straightforward: make it seamless, make it intuitive, and put users first instead of chasing hype. By stripping away unnecessary complexity and focusing on actual user needs, products can become more accessible to the mainstream audience. This kind of approach might sound simple, but it's exactly what the industry needs if we ever want mass adoption. When design becomes a priority alongside technology, that's when crypto truly has a shot at breaking through.