This time, things really got out of hand. The blockchain prediction market Polymarket just became the exclusive partner for the 2026 Golden Globe Awards. During the three-hour live broadcast of the awards ceremony, the screen was constantly scrolling with real-time odds for various awards. Frankly, this is the first time an awards ceremony has done something like this.

And the result? Unbelievably accurate. Out of 26 winners, Polymarket hit all of them. CEO Shayne Coplan was so excited that he started bragging on social media—saying this is "the most mainstream prediction market integration in history" and calling it a "super real-time moment." It sounds a bit exaggerated, but the data is right there.

Of course, some people found it uncomfortable. Many viewers complained that the odds windows popping up from time to time during the live broadcast were annoying and ruined the atmosphere of watching the awards. But no matter what, Polymarket has already made its move. Prediction markets, once niche tools for crypto communities, are now being pushed into mainstream entertainment live streams. This trend is unstoppable—more traditional media and major events will follow this approach, and it’s almost a done deal. The entire industry is watching to see who can do this in the most respectable way.