2026-01-13 23:24:07

Moonbirds achieved $20 million in revenue, but this success story reveals a critical issue haunting the NFT space: most projects fail because they rely solely on royalties.

Royalties alone don't work. They're unstable, dependent on trading volume, and can't fund ongoing development, community management, or product innovation. The harsh reality? Projects that tried to survive on royalties alone have largely faded.

What separates winners from losers in the NFT market comes down to one thing: revenue generation. Successful NFT businesses build multiple income streams—utility services, platform fees, exclusive access, governance participation, or ecosystem products. They treat their project like an actual business, not just a speculative asset.

Moonbirds demonstrated this by diversifying beyond simple trading. That's why they're still relevant when most NFT collections became forgotten.

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QuietlyStaking

· 6h ago

So many projects in the crypto space die relying solely on royalties. Moonbirds has really realized that diversifying revenue streams is the way to survive.

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AirDropMissed

· 6h ago

Projects that rely on royalties to survive really need to wake up. Moonbirds' move this time was still smart; diversifying strategies is better than relying solely on old profits... But honestly, most projects simply don't have the ability to do that.

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LeverageAddict