2026-01-13 18:44:14

The failure of a product is often not due to its own problems, but rather the lack of something that makes users come back.

A truly vibrant Web3 application understands a core principle — coherence. Your orders remain open and do not disappear without reason; list information is persistently visible, so when you log in next time, it's right there; task progress won't be reset mysteriously, the system remembers which step you reached. This design approach changes not only the user experience but also user behavior itself. Before logging out, you already know what to do next time, and this certainty is enough to motivate users to reopen the app.

View Original

This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.

19 Likes

Reward
19
10
Repost
Share

Comment

0/400

SchroedingersFrontrun

· 01-16 06:24

Exactly right. Most projects fail on the question of "why would users come back," no matter how flashy the design is. The point about coherence is spot on. I personally struggle with certain apps that frequently reset progress, which is so frustrating. Web3 needs to learn how to retain users instead of constantly chasing the "freshness" factor. So the key is to let users know what the next step is—they need to feel engaged. Honestly, I've seen too many apps that look fancy but don't understand this fundamental.

View OriginalReply0

PensionDestroyer

· 01-16 03:06

Exactly right, many projects fail at this point—users forget everything as soon as they close the app, and by the next time they open it, they don't even remember what they were doing.

View OriginalReply0

GweiWatcher

· 01-15 14:52

You're not wrong. Those trash apps just love to play the disappearing act; everything's gone as soon as the data refreshes. This is the real retention secret, reminding me of the feeling when a certain project was mass-faking transactions. Continuity has been thoroughly mastered by traditional apps; why does Web3 need to reinvent the wheel? The key is to avoid making me log in for nothing. Only with a start and an end can we survive to .

View OriginalReply0

Layer3Dreamer

· 01-13 19:14

theoretically speaking, this persistence layer argument maps directly onto cross-rollup state verification problems... like, the moment you guarantee state continuity across sessions, you're essentially solving a localized blockchain trilemma. users return because the system promises determinism—which is exactly what recursive SNARKs enable at scale

Reply0

GamefiEscapeArtist

· 01-13 19:14

In simple terms, it’s about giving users a reason to open the app again. Web2 has already figured this out long ago. This continuity truly hits the pain point—half of Web3 projects fail because "users forget what they were doing after logging out." Persistent records seem simple, but very few Web3 applications truly achieve no missed deadlines, and most are still messing around. Orders disappear, tasks get reset—these annoying issues happen every day. No wonder everyone has left.

View OriginalReply0

OnchainSniper

· 01-13 19:11

Exactly right. Right now, many Web3 applications have terrible user experiences—logging out means everything is gone, and the next time you come back, you have to adapt all over again. Who the hell has that kind of patience?

View OriginalReply0

BearMarketSunriser

· 01-13 19:10

Wow, you're so right. Most projects fail here, burning money daily to develop new features, yet user retention remains terrible. Continuity is indeed the ceiling for Web3 projects. Isn't data permanence the ultimate solution? This is true lock-in, much more effective than any points system.

View OriginalReply0

StopLossMaster

· 01-13 19:08

In other words, it's about retaining users and preventing them from making a pointless trip. --- The consistency aspect has long been understood by traditional apps; Web3 is still exploring. --- Order won't just disappear out of thin air; if that basic function isn't done well, no wonder users leave. --- It just feels like giving people a reason to open it again, that's all. --- This logic is clear-headed. A product's failure isn't because it's bad, but because it doesn't give people a reason to come back. --- Certainty drives... sounds impressive, but actually it's just about not randomly resetting user data. --- Every time I log in, I get confused. Where's the progress from last time? Who still plays like that? --- The biggest thing Web3 apps might be missing is just this—poor persistent record keeping.

View OriginalReply0

ResearchChadButBroke

· 01-13 19:04

Well said. That's exactly why so many projects die so quickly... users have no reason to come back. Coherence is truly an overlooked aspect; most applications simply can't achieve it. This is the true essence of retention—it's not about marketing, but about giving users the next step.

View OriginalReply0

BearMarketMonk

· 01-13 19:04

Exactly right, that's why a bunch of Web3 products became obsolete overnight. Most applications now are just one-time consumables; once used, they're discarded. The concept of coherence has been well understood by traditional internet for a long time. Why do we have to re-explain it in Web3? Honestly, retaining users is that simple. Don't bother with all the flashy stuff; building a solid foundation is more important than anything else.

View OriginalReply0