Twitter’s True Purpose Behind Increasing Creator Revenue Share

On the surface, it’s to attract more creative content, but there’s a deeper intention. This money isn’t just about profit sharing—it’s paying for a larger commercial closed loop.

The logic is clear: use high revenue shares to attract quality content creators and accumulate massive content data; these contents become the core material for AI training; the improvement of AI capabilities directly supports valuation and funding. xAI recently completed funding at a $200 billion valuation and then signaled plans to directly compete with YouTube, which is no coincidence.

You’ll notice that the larger the salary increase(, recent creator salaries have risen by 7 times), Elon Musk is essentially exchanging real money for long-term access to content data. Creators get increased revenue shares, xAI gains training data, and platform valuation rises due to AI capabilities—beneath this seemingly fair distribution, content is being transformed into AI nourishment.

What appears to be a generous revenue-sharing policy is fundamentally a carefully designed reorganization of the value chain.