Google Search Volume for the Keyword 'Crypto' Is Hitting Its Lowest Point of the Year

Global Google search volume for cryptocurrencies is slightly below the lowest level in a year as 2025 approaches, indicating weak investor sentiment. The index reached 26 on Monday on Google’s 0-100 scale, just two points above the annual low of 24.
Search interest in cryptocurrencies in the US also followed a similar trend, dropping to a one-year low of 26 on Monday. According to Google Trends data, this collapse began during the market crisis in April caused by President Donald Trump’s extensive trade policies.
Mario Nawfal believes that currently, almost no retail investors are interested in cryptocurrencies, and questions whether pushing up the prices of old coins can attract retail investors again. He added that the controversy surrounding “meme” cryptocurrencies between Trump and Melania seems to have significantly damaged retail investors’ confidence in the sector.
Nawfal noted that his contacts no longer ask about cryptocurrencies, indicating a shift in sentiment among small traders following the price collapse of Trump-related cryptocurrencies. These tokens have fallen more than 90% from their peak, contributing to widespread disappointment.
The low search volume reflects a decline in retail investor interest in the cryptocurrency market, which remains volatile after the rapid crash in October. That event is described as one of the worst single-day crashes in cryptocurrency history.
The October market crash resulted in nearly $20 billion in leveraged liquidations, with some altcoins dropping up to 99% in a single day. Bitcoin fell from an all-time high of over $125,000 to around $80,000 in November, then stabilized between $80,000 and $90,000 since.
The Fear and Greed Index in the cryptocurrency market hit its lowest point of the year at 10 in November, indicating extreme fear among investors according to CoinMarketCap. Market sentiment has fluctuated between Fear and Extreme Fear since the October crash.
The Fear and Greed Index is currently at 28, still signaling fear but showing slight improvement compared to recent months. This index tracks market sentiment based on various factors including volatility, trading volume, social media activity, and Bitcoin dominance.