In the Web3 community, most projects are short-sighted, launching tokens immediately to boost hype. But there is another approach quietly changing the game rules.

One project chose the opposite route: first solidify the infrastructure and community ecosystem, delaying token issuance. It sounds a bit unusual, but there is a story behind it. This team's underlying technology platform has been in operation since 2019, and they've been refining it for several years. What's really interesting is that before the NFT market officially exploded, they had already accumulated over 1 million active users through a carefully designed incentive system.

This "laying the groundwork first, then issuing tokens" strategy is particularly rare today. Most projects are created for fundraising, but this one seems to be raising funds for the ecosystem. Two different approaches, with completely different results.