Why is IP always the most underestimated yet most stable asset?

You will find that the characters and worlds at the top of the list are not necessarily the most advanced in technology, but those that have been repeatedly loved and accompanied by generations. Pokémon, Hello Kitty, Disney, Jump, Dragon Ball—these IPs' core competitiveness has never been about one-time hits, but about emotional stickiness that spans time and media.

Their true strength lies in the fact that content can change, formats can upgrade, but emotional connection continues to compound. Because of this, IPs can constantly expand into games, movies, merchandise, theme parks, and even become a culture. The essence of revenue is not how many times content is sold, but how many people remember and choose it long-term.

Looking back at Kindred, it’s clear that Kindred is not just telling stories with IP, but trying to give IP a new form of existence—shifting from being watched and consumed to being interactive, accompanied, and coexisting long-term.

If the past few decades saw IP growth driven by media expansion; then next, AI gives IP the opportunity to enter the realm of sustained relationships.

This is also why, truly knowledgeable people in the content industry have never underestimated IP. Because all long-term businesses ultimately compete on emotion!

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