Sei Taps Xiaomi for Massive Mobile Rollout, Bringing Crypto Tools to 680M Devices

Source: ETHNews Original Title: Sei Taps Xiaomi for Massive Mobile Rollout, Bringing Crypto Tools to 680M Devices Original Link: https://www.ethnews.com/sei-taps-xiaomi-for-massive-mobile-rollout-bringing-crypto-tools-to-680m-devices/ Sei is stepping into one of its most ambitious expansion phases yet, securing a deal with Xiaomi to ship the Sei Mobile App pre-installed on every new Xiaomi smartphone worldwide.

The move positions Sei directly inside a global hardware ecosystem with hundreds of millions of users, transforming what has traditionally been a slow, app-store-driven adoption cycle into an instant distribution channel.

A Finance Layer Built Into the Device

The partnership introduces Sei as a native personal-finance hub on Xiaomi phones. The features include stablecoin payments, a broad retail integration network exceeding 20,000 merchants, and seamless app-store deployment. This shift places crypto functionality next to default system apps, reducing friction for first-time users and giving Sei unparalleled reach.

The chart shows how Sei’s current user base compares to Xiaomi’s device footprint. Base app users stand at 1.8 million, while related users total around 150,000. Next to them, Xiaomi’s 680 million-device audience illustrates the scale of the upcoming rollout. The contrast underscores the magnitude of potential adoption and why the partnership is being framed as a watershed moment for consumer-level crypto access.

A “WeChat Moment” for Crypto Distribution

The announcement calls the initiative “crypto’s WeChat moment,” suggesting a shift from fragmented usage to a unified, everyday-utility experience embedded directly in hardware. For Sei, this eliminates layers of onboarding friction that typically slow crypto adoption. For Xiaomi, it introduces a differentiated financial ecosystem aligned with stablecoins and digital payments.

The Biggest Direct-to-Hardware Launch

Framing the rollout as the “biggest direct-to-hardware launch the industry has seen,” the partnership emphasizes the strategic importance of integrating crypto infrastructure at the manufacturing level. With 680 million global users, Xiaomi provides an immediate distribution network that most blockchain projects could not access through traditional app marketplaces alone.

A new era of mobile finance is coming to Xiaomi’s global user base.

A next-gen finance app powered by Sei and designed for stablecoin payments, will be integrated into the Xiaomi mobile ecosystem, coming pre-installed on new devices.

Money made instant — built into your phone.

A New Phase of Global Crypto Access

If executed as outlined, Sei’s integration offers a radically different path to mainstream digital-asset adoption. The scale of Xiaomi’s user base creates an environment where crypto functions can appear in front of hundreds of millions of consumers without any installation barriers. That dynamic reshapes distribution, onboarding, and potential transaction volume simultaneously.

With zero-friction access built into the device and stablecoin functionality as a core feature, Sei’s partnership with Xiaomi presents one of the clearest examples yet of hardware and blockchain converging at a global scale.