2025-12-10 07:36:05

A recent trend has been discovered: many people are starting to value on-chain identities.

Remember when ENS was popular in the first two years? A bunch of Twitter big Vs directly put the .eth suffix on their names, and they are still in use. What does this mean? Identity is becoming more and more popular in Web3.

You see, now, Twitter accounts can sell money, and on-chain addresses have begun to have a premium, essentially making a fuss around the concept of "people". But one thing is overlooked - domain names are the most intuitive identity carrier.

For example, a short domain name like $BRAG.com can be used as a wallet address, a social logo, and a memory point. Unlike the string of addresses starting with 0x, I can't remember it at all.

Decentralized domain name protocols such as DOMA are, to put it bluntly, preemptive on the Internet entrance. Those who played ENS in the early days are now laughing, and the same logic may be repeated on the new protocol.

ENS-1.32%

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SandwichVictim

· 12-13 04:47

Haha, I’ve already said that the ENS crowd are the winners. Now there’s another round in the domain name space. Those who get in early will be the last to laugh.

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MoneyBurner

· 12-13 00:42

Ha, it's the domain name business again. I've long been lurking in DOMA, waiting for the reenactment of the ENS style of cutting leeks. I was a latecomer to the ENS wave, and I can't afford to miss out this time. Everyone understands the premium on short domain names when launching new projects. 0x addresses? Who the hell can remember them? You still need domain names to establish your persona. Those who got involved early definitely laughed last. The question is, is it too late to enter now? I don't think so.

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defi_detective

· 12-11 00:59

I've long been prepared for DOMA; domain names are indeed the next trend, much easier than addresses.

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SchrodingerWallet

· 12-10 22:32

I've already said that memorizing a string of addresses is an IQ tax, while short domains are more useful. That wave of ENS definitely made a killing. Now it's just a matter of who can copy the homework without crashing.

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WagmiOrRekt

· 12-10 08:06

Really, I have seen it a long time ago. The ENS group of people did make a lot of money, and now the domain is like grabbing land back then

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Lonely_Validator

· 12-10 08:03

Haha laugh to death, no one can remember the string of numbers 0x, or the short domain name is fragrant The ENS wave has indeed risen, but it seems that it is like that now, and the chances of a new agreement may be greater The premium of short domain names feels like another wave of making money by selling domain names There are more and more identity games on the chain, but there are still a few that can really be used Those who ate crabs in the early days did make money, and now it feels a bit late to enter That's right, identity is indeed becoming more and more important, and whoever has a good identity wins

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PumpDetector

· 12-10 08:00

ngl the ens cycle repeating itself feels inevitable... smart money already positioning before normies even notice the pattern

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RugPullProphet

· 12-10 07:50

Now they are speculating on their identities, buying ENS early to make money, and this time there is another set, what about the cycle?

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MEVSandwich

· 12-10 07:44

It has long been seen that the ENS wave does have too much of a first-mover advantage, and now it is a bit late for DOMA protocols to replicate the same story

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