Warner Bros. sits on a gold mine of IP—think decades of iconic franchises, characters, and storylines that could fuel content for years. Meanwhile, Netflix operates like a tech engine, not just a studio. They've built infrastructure that can pump out content at scale, experiment rapidly, and iterate based on data. Paramount? They're stuck somewhere in the middle, legacy systems weighing them down.



But here's where it gets interesting: what happens when AI enters the production pipeline? We're talking about tools that could accelerate script development, automate animation workflows, personalize content variations, or even generate entire scenes. A tech-first player like Netflix could theoretically weaponize AI to extract value from massive IP libraries faster than traditional studios ever could.

The question isn't whether AI will reshape content creation—it's who'll leverage it first to dominate the next era of entertainment.
This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.
  • Reward
  • 10
  • Repost
  • Share
Comment
0/400
TradFiRefugeevip
· 12-12 18:25
NFL has been so comfortable resting the IP that they have no idea what hunger truly means... Instead, they are being swallowed whole by the structure.
View OriginalReply0
MEVHunterZhangvip
· 12-12 17:41
NGL, once Netflix truly masters AI, it won't be far from monopoly. Warner Bros has IP but it's not useful.
View OriginalReply0
fren.ethvip
· 12-12 17:41
NFL indeed has IP accumulation issues, but does Netflix really need to use AI to crush the competition? I remain skeptical; technology doesn't equal the soul of content.
View OriginalReply0
BuyTheTopvip
· 12-09 19:07
To be honest, Netflix's approach is really aggressive. Having a solid technical foundation is truly an asset.
View OriginalReply0
ponzi_poetvip
· 12-09 19:06
To be honest, Netflix has been making moves on this for a long time, while Warner's pile of IPs is just gathering dust. If AI really comes into play, the content quality might actually get even worse... Paramount has truly shackled itself; even a change in management can't save them. Who uses AI first isn't the point—the key is to avoid ending up with nothing but crappy productions. Netflix now feels like a greedy algorithm, wanting to try everything, but also being the quickest to crash and burn. In the end, it still comes down to who has the strongest IP library. No matter how advanced the technology is, you still need good material to work with. Even if HBO uses AI to tweak those classics, they probably wouldn't turn out too bad... The question is whether they dare to use it.
View OriginalReply0
ChainMelonWatchervip
· 12-09 19:06
To be honest, Netflix's tech stack is indeed impressive, but if those WB IPs really get revitalized by AI, the game will change...
View OriginalReply0
MEVHunter_9000vip
· 12-09 19:03
ngl Netflix really should have done this a long time ago. Their tech infrastructure has been crushing traditional studios for a while now.
View OriginalReply0
OfflineValidatorvip
· 12-09 18:54
To be honest, Netflix’s technical foundation does outperform traditional vendors, but having IP without proper implementation is pointless.
View OriginalReply0
NotSatoshivip
· 12-09 18:49
NGL, Netflix's approach is indeed ruthless. With their data advantage plus AI, how can traditional studios even compete?
View OriginalReply0
ShadowStakervip
· 12-09 18:45
nfl sitting on ip corpses while netflix scales like a defi protocol... yeah the centralization of content production velocity is exactly what we don't need but will absolutely get
Reply0
View More
  • Pin
Trade Crypto Anywhere Anytime
qrCode
Scan to download Gate App
Community
  • 简体中文
  • English
  • Tiếng Việt
  • 繁體中文
  • Español
  • Русский
  • Français (Afrique)
  • Português (Portugal)
  • Bahasa Indonesia
  • 日本語
  • بالعربية
  • Українська
  • Português (Brasil)