WuShuo has learned that Farcaster co-founder Dan Romero has announced a major strategic shift for Farcaster, officially abandoning the “social-first” approach that failed to achieve product-market fit over the past 4.5 years, and fully pivoting to a “wallet-driven” growth model. The team regards the newly launched and rapidly growing in-app wallet as the closest feature to product-market fit so far, and has adopted a strategy of “use the tool (wallet) first, then retain the network (protocol),” with the goal of converting every new wallet user into an active protocol user. Romero emphasized that the protocol itself remains open and decentralized, but the official app will focus on the intersection of wallets and social features. Previously, Farcaster had acquired the token launch platform Clanker.
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WuShuo has learned that Farcaster co-founder Dan Romero has announced a major strategic shift for Farcaster, officially abandoning the “social-first” approach that failed to achieve product-market fit over the past 4.5 years, and fully pivoting to a “wallet-driven” growth model. The team regards the newly launched and rapidly growing in-app wallet as the closest feature to product-market fit so far, and has adopted a strategy of “use the tool (wallet) first, then retain the network (protocol),” with the goal of converting every new wallet user into an active protocol user. Romero emphasized that the protocol itself remains open and decentralized, but the official app will focus on the intersection of wallets and social features. Previously, Farcaster had acquired the token launch platform Clanker.