Had some downtime these past few days, so I caught up on the latest gossip and here are my takeaways.

1️⃣ Be authentic—don’t fake it just to show off. The risk/reward ratio for faking is extremely low. Once you’re exposed, you become fodder for the content vultures.
2️⃣ For brand social media operations, not every trending topic is fair game. Basic ethical standards are the bottom line; some kinds of traffic come with poison.
3️⃣ No matter what niche a self-media account is in, once you reach top-tier status (over ten million followers), you can’t just say whatever you want. You now have the power to influence (or even incite) public opinion. If you keep running your mouth, you’ll get hit with the “iron fist” of regulation.