The Year of the Horse has brought an interesting new trend—a project has latched onto the cultural meme of "instant success" associated with horses.



The timing was spot on: on the birthday of a major exchange's co-founder, a tweet featuring horse elements was posted and immediately packaged into a grand narrative. The project's bet is quite bold: since it's the Year of the Horse, exchange owners and major KOLs in the space might all jump on the bandwagon and post something about "instant success" for good luck.

This move shows a clever fusion of traditional cultural symbols with the hype strategies in crypto. But whether it will truly lead to "instant success" depends on whether more industry figures join in to build momentum. After all, a narrative based solely on a birthday tweet won't last long.
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MeaninglessApevip
· 17h ago
LOL, just using a single birthday tweet to forcefully create a narrative—what an imagination. --- Here we go again with this cultural meme hype, they really know how to play the game. --- Success right away? First, someone actually has to follow, otherwise it's just self-entertainment. --- Waiting to see if any big influencer will jump in. If no one plays along, this thing is dead. --- This move is honestly outrageous, but got to admit, it's pretty creative. --- Even a birthday tweet can be packaged into a super narrative—there's no hope for this space. --- Just waiting to see who gets dumped on next.
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BoredRiceBallvip
· 21h ago
Haha, it’s another copycat culture meme. This trick has been played to death. This narrative really won’t last a few days, just wait for no one to take over. Trying to moon with just a single tweet? Wake up, guys. Trying to dump on retail just with an exchange owner's birthday tweet is a bit too simple. The most impressive part this time is actually the timing, have to admit they know how to play. Success right away? I think it’s more like nothing left right away. Let’s see if any big KOLs will pick it up later, otherwise this thing will cool off fast. I’m tired of these copycat-style narratives, seriously.
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GasFeeCryervip
· 12-06 07:53
LOL, this is just the crypto version of "clout-chasing marketing." Yet another story of a birthday tweet being over-interpreted—people's imagination is wild. How long can the "Year of the Horse" meme last? I bet 5 bucks no one mentions it next week. Exchange owners won't buy in just for a cultural symbol, it's all about whether they can pump the price. Genius idea, but the hype won't last until next month.
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ParanoiaKingvip
· 12-06 07:52
Here we go again, using traditional culture as a gimmick to fleece retail investors—truly shameless. Just a birthday post and they’re hyping it into a whole narrative. If you ask me, it’s only a matter of time before this blows up. "Success is just around the corner"? Better check the project team's wallet first. If this narrative lasts a week, I’ll admit defeat. Let’s just wait and see who foolishly jumps on the bandwagon next.
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WhaleWatchervip
· 12-06 07:51
Same old trick—riding on cultural memes for hype and hoping big influencers will follow up? What a joke, this narrative doesn’t even have half a life. That said, gotta admit, pretty clever—grabbing onto the birthday tweet idea so tightly. Year of the Horse, right? Is this little bit of buzz really enough for a turnaround? I doubt it. How long can a single tweet last? You should know the answer. Let’s see what happens next. This is a classic case of “too smart for your own good”—just a trailer for what’s to come. Timing’s not bad, but there’s no staying power. I can see right through it. Kind of interesting, but don’t overestimate how much the community will play along. The big influencers are all busy.
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GweiWatchervip
· 12-06 07:26
Same old routine, using cultural symbols to fleece newcomers—nothing new. Even a birthday tweet can be packaged as a grand narrative? Hilarious, how desperate is that. If you really want "instant success," you need some big players to keep it going, otherwise it's just a seven-day trend. Relying solely on association won't last long; let's wait and see if anyone else jumps on the bandwagon. Yet another project trying to stir things up with puns and timing—I'll just watch and keep quiet. The logic is actually kind of interesting, but the manipulation is too obvious, doesn't feel credible at all. By the way, most of these narrative-driven plays end up unfinished anyway—I'm used to it.
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