I've recently been attracted by Rails' Mindshare Campaign.

At first, I thought it was just regular marketing, but the more I looked into it, the more I realized something was different—the entire value logic is embedded behind this strategy.

Rails is clearly well-prepared on the path of hybrid trading. This kind of mechanism requires time to be refined and data to be validated; it can't be established just by slogans. With their current moves, from campaign design to user education, every step is paving the way for a long-term narrative.

To be honest, it's rare to see a project that turns promotion into genuine value transmission.