So here's the playbook:

Step one - go all-in on the metaverse thing, rebrand your entire company, watch the stock rocket.

Step two - sit back while the hype slowly fizzles out.

Step three - quietly scale back that whole metaverse push.

Step four - stock goes up anyway.

Gotta hand it to Zuck, the guy knows how to play the game. Easily one of the most entertaining CEOs to watch right now.