A major mobile software company just sealed a half-billion dollar deal to acquire a struggling events platform. The $500 million acquisition aims to breathe new life into a once-prominent ticketing brand that's been losing momentum lately. Industry watchers see this as a strategic play to consolidate market share in the digital events space, especially as live experiences continue their post-pandemic rebound. The acquiring firm has a track record of turning around underperforming apps, so expectations are running high for what comes next.