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ICARO Media Group Just Flexed: 50K Digital Screens Across Europe & Africa 🎬
AI media tech company ICARO Media Group just sealed a multiyear deal with Otis Worldwide’s mobility division—and the numbers are wild.
Here’s what’s going down:
The play: Instead of staying siloed in OTT/mobile, ICARO is stitching together “multi-screen ecosystems”—basically turning elevator lobbies, transit hubs, and building networks into prime ad real estate. Out-of-Home (OOH) advertising is getting smarter, and ICARO’s betting on seamless content-to-conversion across screens.
CEO Paul Feller framed it as the “full funnel monetization” angle—meaning every screen becomes a revenue point, not just a reach metric. With 50K new endpoints, attribution and measurement get way more granular.
Why it matters: Digital advertising’s fragmentation problem just found a duct tape solution. Multi-screen networks are where the margin lives now.