Another round of personnel upheaval at Tesla: Siddhant Awasthi, the head of the Cybertruck project, has announced his resignation. This guy worked his way up from intern to head of product strategy and even led the Model 3 project. Quite an impressive resume, right? But you can't stop people from seeking higher positions.

The most heartbreaking thing is - how many waves of executive departures has Tesla experienced this year? Sales head Troy Jones (a 15-year veteran), battery chief Vineet Mehta, software head David Lau, and Optimus robot team leader Milan Kovac... leaving one after another.

The data is even more heart-wrenching: In 2020, Tesla ranked first in the eyes of engineers in the United States, but this year it has dropped directly to ninth place. The brand value is even worse—Interbrand's report shows that Tesla's brand value has plummeted by 35% to $29.5 billion, dropping from 12th to 25th place. Meanwhile, BYD has entered the global top 100 brands for the first time.

Ironically, the stock price is rebounding due to hype around AI and Robotaxi, but the talent is bleeding out. A company that relies on technological innovation for its survival cannot retain technical talent—this is the real hidden danger. The old product lines are outdated and lack competitiveness, and new projects still depend on talent. Now that the people have left, what will happen next?

From consumer backlash to political controversy to a talent exodus, the problems Tesla faces are no longer just at the market level.