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# Hydrogen Play or AI Bet? Why Plug Power's Pivot Matters (But Risky)
Plug Power (PLUG) has been a disaster for investors—down 99% since 1999. But here's what just changed: the company signed a nonbinding deal to sell electricity rights to AI data centers for over $275 million in liquidity. They're also exploring backup power solutions for data center operators via hydrogen fuel cells.
Makes sense on paper. Data center power demand is about to explode—way beyond what the grid can handle. Green hydrogen generators that run 24/7 with zero emissions? That's the infrastructure AI ops actually need.
**But before you FOMO in:**
- The deal is non-binding (yet)
- PLUG just lost $364M in Q3
- Trump admin killed their $1.7B DOE loan
- Hydrogen adoption is still 10+ years out
Is this the turnaround moment or another false dawn? Data center angle is legit, but execution risk is massive. Watching this one closely—not buying yet.