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Target just dropped a wild move: you can now shop directly inside ChatGPT. Next week they're launching a beta where you browse, add items to cart, and check out without leaving the chat. Sounds like a game-changer for lazy shopping.
Here's what you get:
- Full product catalog searchable through ChatGPT
- AI-powered personalized recommendations
- One-click checkout via your Target account
- Drive-up, pickup, or shipping options
Target's playing the long game—meeting customers wherever they hang out online. With millions using ChatGPT daily, this is smart retail strategy. OpenAI wins adoption, Target wins convenience play.
The real question: will people actually use this, or is it just the next gimmick? Either way, this is the blueprint other retailers will copy.